Most homeowners know it is important to keep a home clean, bright, and free from clutter while it is on the market for sale. But sometimes, REALTORS® say, taking the extra step to stage a home can make a difference in how a buyer values it and the price a seller might get for it, according to the NATIONAL ASSOCIATION OF REALTORS® 2015 Profile of Home Staging.
The report, the first of its kind from NAR, found that 49 percent of surveyed REALTORS® who work with buyers believe staging usually has an effect on the buyer’s view of the home. Another 47 percent believe that staging only sometimes has an impact on a buyer’s view of the home only. Only 4 percent of REALTORS® said staging has no impact on buyer perceptions.
REALTORS® on the buyer side believe that staging makes an impact in several ways:
• Eight-one percent said staging helps buyers visualize the property as a future home
• More than 45 percent said it makes prospective buyers more willing to walk through a home they saw online
• Forty-five percent said a home decorated to a buyer’s tastes positively impacts its value;
• Ten percent of REALTORS® said a home decorated against a buyer’s tastes could negatively impact the home’s value
From the seller side, a majority of Realtors® utilize staging as a tool in at least some instances.
• Just over one-third of REALTORS® (34 percent) utilize staging on all homes
• Thirteen percent tend to stage only those homes difficult to sell
• Four percent will do staging only for higher priced homes.
• The median cost spent on staging a home is $675. Sixty-two percent of REALTORS® representing sellers say they offer home staging service to sellers, while 39 percent say the seller pays before listing the home.